The brand of Kia entered a cohort of the elite
The brand of Kia is estimated at $4,1 billion. Growth of value of a name of the Korean producer allowed the company to take surely the 87th place in a rating of "100 best world brands".
The increase in cost of a brand in comparison with last year made 50% that considerably exceeds an average value on automobile branch - 11%. The annual research "The Best World Brands" of Interbrand agency in 2012 was conducted on the basis of the careful analysis of efficiency of brands by experts-analysts during which financial performance of the companies regarding capital return to investors was considered. Besides, the brand role was considered at making decision on purchase, and also recognition of a brand, thus, the factors, allowing to predict the company income were estimated.
Rapid growth of value of a brand of Kia goes in parallel with dynamics of a gain of sales in the world. The Kia company strengthens the status of most quickly growing car maker and shows the invariable growth of sales within three years in a row. During the period from 2008 to 2011 annual sales of Kia in the world grew by 81% and reached nearly 2,5 million.
It should be noted that in increase in cost of a brand of the Korean producer not the last role was played by receiving three awards for design in the competition AutomotiveBrand 2012 which official delivery will take place within the Parisian motor show.